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Marketing

Why You Need To Define Your Unique Selling Proposition

Big companies market one way. Small businesses should do something very different. Here’s why most advice doesn’t work—and what actually does when budget matters.
Adir Erulkar
February 15, 2025
Marketing

How To Define Your Unique Selling Proposition (USP)

Most businesses try to stand out by saying the same thing as everyone else. This article explores what makes a real USP—and how one great idea can change everything.
Adir Erulkar
February 9, 2025
Business

The Best Way To Solve Any Problem In Business

Most people try to think their way out of business problems by sitting still. But what if the best solutions come when you're doing something completely different?
Adir Erulkar
February 8, 2025
Business

The 1 Mistake All Businesses Make That Lose Them Customers

Most businesses say the same things—and that’s exactly why they lose customers. This article breaks down the one mistake nearly every business makes and what to do instead.
Adir Erulkar
February 5, 2025
Business

Being Paranoid While Running A Business Is A Good Thing

One mechanic lost a customer forever. Another earned a lifelong stream of business. The difference? It’s something every business owner needs to hear.
Adir Erulkar
February 2, 2025
Business

Why You Need To Be More Paranoid Running A Business

Most business owners aren’t paranoid enough—and it’s costing them more than they think. Here’s a real-world story that shows just how much slips through the cracks.
Adir Erulkar
February 1, 2025