I see many people saying one variation of "xyz marketing channel doesn't work in our industry."
Can literally be any channel for any industry.
... ANYTHING.
And all of these people have one thing in common:
They usually quit after a few weeks.
Now I could just say that you need to run a campaign for way longer than you have been doing, but that would not teach you anything.
There is a scientific reason why you need to keep hammering at it. And most people have never, ever heard of that. EVER. They are in business for DECADES and they've never heard of it.
It's the reason behind feast and famine periods.
It's the reason your bank history looks like a roller coaster.
It's the reason you'd ever dare to say, that the EXACT marketing channel that usually works for millions of other companies, just specifically doesn't work for you at all.
It's your sales cycle.
It's the time from first contact to closed deal.
It's the time your prospect needs to buy into your product or service.
It's a UNIVERSAL THING for ANY offer in this universe.
AND: it's usually longer than a couple of weeks.
Imagine: you have a dog because you like dags (movie reference; check out this scene (https://youtu.be/dQSnua3M2lo). It's 1 PM and while you are doomscrolling encapsulated in Meta's algorithm, you see an ad for dog-chew-toys. It looks nice, looks solid. In theory, you'd also be interested right now. But you just don't feel like spending money. So you keep scrolling.
And the dog-chew toy company? They saw that you saw their ad. And they know their sales cycle is usually two weeks. So what they do now is, they put you in a follow-up sequence of ads.
All of a sudden, because you clicked on their ad you are now in a 4 week sequence of their dog-chew-toy ads.
They literally don't go away.
And because you are generally interested, and because you get so many of their different toys to view, and because you see so many positive testimonials from dozens of their customers, you, after 2 weeks of indoctrination, finally decide to order a package for your own dag.
GREAT!
You are happy that you got a new dog toy for your dog.
The dog-chew-toy company is happy that their initial ad has paid off.
NOW PLEASE. IMAGINE. IMMMMMMAGINE.
Imagine that the dog-chew-toy company stopped their ads after a week because it didn't show immediate results.
That's literally 80% of business owners that ever dared to try out a new marketing channel.
So don't be that business owner.
Instead, fill out the form below, find out how you can work with us and we'll explain how we can implement a strategy that fills up your pipeline for as long as you keep the tap running—because a well-built system should flow like water, not drip like a leaky faucet.
Speak soon,
Adir