Found out something a little weird. Could be useful for you to know.
Was doing client work, running tests, figuring out how to squeeze max results out of ad dollars.
So I tested three different landing pages against each other. Same design, same elements, just different headlines.
One outperformed the other two by a wide margin.
And to the surprise of absolutely nobody... it was the simplest one.
Here's how you can steal this trick.
Let's say we're advertising for the search term: "bathroom renovation melbourne".
You don't make a landing page that says: "7 reasons why you should pick us to renovate your bathroom in Melbourne" or "Specialist in bathroom renovation in the Melbourne area since 1986".
You make a landing page that says: "Bathroom Renovation Melbourne".
You can add some words after that if you want, but the first thing they see should be a repeat of (almost) the exact thing they were searching for.
It's not sexy. It's not "GREAT COPYWRITING". It's not clever.
But it works.
Which is the main thing.
Go and do likewise.
Talk soon,
Adir